etnies SU21 Catalog
P A S T / / P R E S E N T / / F U T U R E
3 5 Y E A R S O F E T N I E S 1 9 8 6 - 2 0 2 1
P A S T It started for me with a simple push on a skateboard in Paris, France. As my pro skate life progressed, I was skat- ing through shoes, and knew skaters needed something better. I wanted to find new ways to advance skateboarding. Only a skateboarder could know our foot- wear needs, and it was time for shoes designed by skaters for skaters. Since etnies began in France in ‘86, we have continued to innovate as the first skateboarder-owned and operated global footwear brand. P R E S E N T 35 years since etnies started, we continue to support the skateboard, snowboard, surf, BMX and MTB communities. Fueled by passion, we are still pushing the boundaries and giving back. This year marks etnies’ milestones of planting more than 2 million trees in the rainforest and providing 50,000 pairs of shoes to the homeless. F U T U R E As the world around us rapidly changes, the one thing that won’t change is our push to continuously create the most innovative products that provide the most style, comfort and protection.
1990
1987
etnies debuts the first-ever pro skateboarding shoe, the Natas high top.
etnies launches a new direction with simpler shoe designs made of all suede like the Rap high top and the Senix mid top.
1988
Pierre starts riding for etnies, who debuts his pro skate shoe, the technically advanced Senix high top
THANK YOU Skateboarding and THANK YOU to everyone who has been part of the etnies journey of the Past, Present and FUTURE.
Cheers, Pierre André Senizergues
etnies begins designing low top shoes which street skaters need to make technical tricks easier. Thus, the Lo-Cut and low top Rap are born, spawning a whole new generation of low top skate shoes.
1993
1995
etnies debuts the Screw and MC Rap.
1999
etnies debuts the Fielder, the first sandal with an air cushion.
1992
1994
1998
The etnies collection includes the Model E, Ollie King, Rap, and Senix
etnies debuts American street skater Sal Barbier’s first pro shoe, the Sal 23.
etnies debuts American skateboarder Mike Vallely’s first pro shoe, the Vallely.
2003
etnies debuts the Response, the first etnies shoe with System G2™ gel in the heel.
2006
etnies debuts Ryan Sheckler’s first pro shoe, the Sheckler.
2001
etnies debuts the first-ever women’s pro street skate shoe, the Albatross by Elissa Steamer.
2002
etnies debuts the Callicut, which will go on to be one of the brand’s best-selling shoes for over five years.
2004
2008
etnies debuts Arto Saari’s first pro shoe, the Arto.
etnies debuts Jason Dill’s first pro shoe, the Dill.
2000
etnies debuts its first kids shoe line.
2010
2017
etnies debuts Devine Calloway’s first pro shoes, the Devine Calloway and the Devine Mid. etnies debuts Sean Malto’s first pro shoe, the Malto.
etnies debuts a new version of the Marana featuring Michelin tire rubber outsoles.
2020
etnies debuts Chris Joslin’s first pro shoes, the Joslin and Joslin 2 with Michelin outsoles.
2013
etnies debuts STI Evolution Foam™ ultra lightweight midsoles on the Aventa, High Rise, and Marana.
2012
2019
Since 2011, the etnies Buy a Shoe Plant a Tree program has planted two million trees in rainforests across Africa, Central America and South America.
etnies debuts the Brake, designed by Nathan Williams for brakeless BMX riding.
2014
etnies debuts the Scout. Travel inspired and Eco driven.
After 35 years of designing, developing and manufacturing footwear we have learned a thing or two about what riders need, from skating our Michelin out soles that is 3X more durable to winning Rampage with Brandon Semenuk’s pro shoe on his mountain bike, we have you covered with the most durable, comfortable and performance driven products you’ve ever seen.
STI evolution foammidsole/ outsole unit is a lightweight molded eva that provides supe- rior cushioning and comfort that doesn’t pack out.
A MTB compoud that is 2x more grippy than a standard rubber And provides a specific grip for all around riding.
Skate formula with 3x more durable outsole with maximum grip made with Michelin rubber compound.
Fiberlite Michelin technology is a fused textile in the forefoot area that creates a thin rubber base for less weight and instant flexibility.
Standard rubber compound for out of the box grip and flexibility.
MTB Michelin is formulated to be 3x more grippy, versatile under all conditions and offers durability & cushioning.
Our stickiest MTB Michelin rubber that is 3x more grippy, provides excellent pedal lock and surface grip. It also has 3x more cushion for shock absorption.
Outsole
20% REGROUND RUBBER
Geo-hex tread pattern designed for excellent multi-directional grip and flexibility.
20% Reground rubber outsole for better sustainablity and friendly to our environment.
Double wrapped vulcanized foxing tape construction provides great support and durability.
Michelin tire tread inspired design for 3x more grip.
Insole
Contoured and molded eva provides excellent out of the box cushioning.
The integrated insole construction offers superior comfort and pre- vents sand or dirt going under the footbed when worn in the water.
Dense molded polyurethane footbed formulated to withstand high impact and protect the foot.
Dense die cut eva provides excellent out of the box cushioning.
Extra thick “drop to the floor” dense molded polyurethane footbed formulat- ed to withstand high impact and protect the foot.
Midsole
Standard die-cut eva foam midsole provides great comfort and cushioning.
The reiforced board last in the midsole provides support and protection while still flexible for pedal feel.
STI evolution foammidsole is a lightweight molded eva that provides superior cushioning and comfort that doesn’t pack out.
The stiff molded tpu shank in the midsole provides positive energy transfer and protection from the pedal upon impact.
STI evolution foammidsole/outsole unit is a lightweight molded eva that provides superior cushioning and comfort that doesn’t pack out.
Upper
Pocket on top of the tongue helps laces from getting caught in the gears.
Tongue gussets prevents moisture, dirt and pebbles from entering the shoe.
Elastic tongue straps secure the foot for less heel slip, support and a snug fit.
Optional lacing system for lace protection.
Asymmetrical medial collar is designed to protect your inner ankle from the gears and bike frame.
Adjustable velcro strap adds ankle support, secure fit, and prevents heel slip.
TPR rubber toe cap provides maximum durablity and abrasion resistance for a long lasting upper.
Eco-friendly upper materials made from either bamboo, tencel, or organic cotton and lining made of lyocell.
Non-leather based upper materials and water based glues are loved by animals and our vegan friends.
Extra reinforced upper shell adds support and helps prevent upper from bagging out from skating or riding.
4102000142 sizes: 5-14 M A R A N A S L I P
New
BRANDDRIVER
/ / / / Delivering Summer 2021
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Force Shield reinforced upper Single wrapped vulcanized construction Foam Lite 2 molded EVA footbed Geo-Hex tread pattern 400NBS rubber outsole compound
Top View
Outsole
Chase Hawk
001 - Black Suede, Synthetic
472 - Navy | White Suede, Synthetic
200 - Brown Suede, Synthetic
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
M A R A N A
/ / / / Delivering Summer 2021
4101000403
sizes: 3.5-14
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Pro Foam 1 insole STI Evolution® Foam midsole
Durable tire tread with deep flex grooves Michelin performance rubber outsole Fused on, injected rubber toe cap Padded tongue and collar Hidden lace loops
Top View
Outsole
566 - Black | Dark Grey | Gum Suede, Synthetic Holiday 18 Carryover
217 - Brown | White Suede, Synthetic, Textile
004 - Black | Black | Black Suede, Synthetic Fall 18 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
J O S L I N
/ / / / Delivering Summer 2021
4101000484
sizes: 3.5-14
/ / / / / / / / / / / / / / / / / / Designed and tested by Chris Joslin Pro Foam 1 insole STI Evolution® Foam midsole Michelin performance rubber outsole Hidden toe cap, extends into the ollie area U-throat holds upper together for durability Elastic tongue straps for a superior fit Padded tongue & collar lining locks foot in Hidden lace loops & inset eyelets
Top View
Outsole
975 - Black | Tan Suede, Synthetic Spring 21 Carryover
104 - White | Gum Suede, Synthetic
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
J O S L I N V U L C
/ / / / Delivering Summer 2021
4101000534
sizes: 5-14
/ / / / / / / / / / / / / / / / Designed and tested by Chris Joslin Durable Michelin tread pattern inspired from the Marana Pro Foam 1 insole Double wrap vulcanized foxing tape Rubber heel wrap for support and durability Optional lace holes for lace protection Hidden lace loops Thin rubber under toe
Top View
Outsole
430 - Royal Suede, Synthetic
001 - Black Suede, Synthetic Fall 20 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
ALL NEW WI NDROW VUL C / /
BU I LT T O R I DE I T ALL
4101000543 sizes: 5-14 W I N D R O W V U L C
BRANDDRIVER
/ / / / Delivering Spring 2021
/ / / / / / / / / / / / / /
Force Shield reinforced upper Single wrapped vulcanized construction Single wrap vulcanized foxing tape Foam Lite 2 molded EVA footbed Geo-Hex tread pattern Rubber heel wrap for support 400NBS rubber outsole compound
Top View
Outsole
979 - Black | White | Gum Suede, Synthetic Spring 21 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
4101000544 sizes: 5-14 C A L L I V U L C / / / / / / / / / / / / Single wrapped vulcanized construction Single wrap vulcanized foxing tape Deconstructed upper with minimal padding Foam Lite 1 die-cut EVA footbed Geo-Hex tread pattern 400NBS rubber outsole compound
/ / / / Delivering Spring 2021
Top View
Outsole
Conner Coffin
Parker Coffin
637 - Burgudy | White Suede, Canvas Spring 21 Carryover
976 - Black | White Suede, Canvas Spring 21 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
4107000555 sizes: 5-14 W I N D R O W X S H E E P / / / / Delivering Summer 2021
BRANDDRIVER
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Force Shield reinforced upper Single wrapped vulcanized construction Single wrap vulcanized foxing tape Foam Lite 2 molded EVA footbed Geo-Hex tread pattern Rubber heel wrap for support 400NBS rubber outsole compound
Top View
Outsole
483 - Navy | Yellow | White Synthetic Suede, Canvas
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
4107000549 sizes: 5-14 R L S X S H E E P Inspired off original RSS style Die cut EVA insole Midsole egg-crate construction Vulcanized outsole Fully deconstructed upper Geo-Hex tread pattern Low toe box, keeping the vamp closer to your foot Single wrap vulcanized foxing tape / / / / / / / / / / / / / / / /
/ / / / Delivering Summer 2021
Top View
Outsole
380 - Grey | White | Gum Canvas
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
4101000538 sizes: 5-14 S C O U T P L U S / / / / / / / / / / Extra thick Evolution Foam midsole for maximum cushion Lightweight mesh upper for breathability Non-leather vegan based upper Foam Lite 1 die-cut EVA footbed Nylon pull loop on tongue
BRANDDRIVER
/ / / / Delivering Spring 2021
Top View
Outsole
001 - Black Mesh, Synthetic Spring 21 Carryover
063 - Dark Grey | Grey Mesh, Synthetic Spring 21 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
S C O U T 4101000419
/ / / / Delivering Spring 2021
sizes: 5-15
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STI Evolution foam outsole Foam Lite 1 insole Fully lined lycra spandex interior Rubber pods for traction Elastic heel support allows for convertable drop-top access
Top View
Outsole
470 - Navy | Gold Mesh, Synthetic Fall 17 Carryover
979 - Black | White | Gum Mesh, Synthetic Holiday 14 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
4101000323 sizes: 5-14 J A M E S O N 2 E C O
/ / / / Delivering Spring 2021
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Foam Lite 1 insole Egg crate midsole construction Faux-Vulc cupsole Thinly padded tongue and collar 20% recycled rubber outsole
Top View
Outsole
216 - Brown | Tan | Black Canvas
313 - Green | White | Gum Canvas, Textile
461 - Navy | Gum | Gold Suede, Synthetic Spring 20 Carryover
558 - Black | Charcoal | Gum Suede, Synthetic Spring 19 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
/ / / / Delivering Spring 2021 J A M E S O N P R E S E R V E 4101000525 sizes: 5-14
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BLOOM Foam insole is the world’s first plant-based foam formulated with algae biomass 50% Bamboo Carbon Fiber 50% organic cotton 20% recycled rubber outosle Laces made of recycled plastic bottles
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Top View
Outsole
460 - Navy | Gum Soybean Fiber, Cotton, Spandex, Lyocell
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
4101000526 sizes: 5-14 B A R G E P R E S E R V E / / / / Delivering Summer 2021
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BLOOM Foam insole is the world’s first plant-based foam formulated with algae biomass Foam Lite 1 insole
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Hefty armored collar Slim, vulcanized style One piece clean toe design
Top View
Outsole
309 - Olive | Tan 40% Soybean Fiber 55% Organic Cotton 5% Spandex 20% recycled rubber outosle
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
4101000351 sizes: 5-14 B A R G E L S
/ / / / Delivering Spring 2021
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Foam Lite 1 insole Hefty armored collar Slim, vulcanized style One piece clean toe design Single wrap vulcanized foxing tape
Top View
Outsole
442 - Blue | White Suede, Canvas
095 - Grey | Blue | Gum Suede, Canvas
004 - Black | Black | Black Suede, Canvas Spring 19 Carryover
461 - Navy | Gum | Gold Suede, Canvas Fall 20 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
L O - C U T I I L S 4101000365 sizes: 5-14
/ / / / Delivering Spring 2021
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Padded tongue and collar Triple-stitched toe Exposed cut and buff midsole Foam Lite 1 insole 400 NBS rubber outsole
Top View
Outsole
115 - White | Black | Gum Action Leather, Synthetic
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
F A D E R
4101000203
/ / / / Delivering Spring 2021
sizes: 5-15
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Foam Lite 1 insole Midsole egg-crate construction
300 NBS rubber outsole Padded tongue and collar
Top View
Outsole
232 - Brown | Beige | Gum Suede, Synthetic
013 - Black Dirty Wash Action Nubuck, Synthetic Spring 14 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
F O O T W E A R / / / /
K I N G P I N
4101000091
/ / / / Delivering Summer 2021
sizes: 5-15
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Foam Lite 1 insole Midsole egg-crate construction 300 NBS rubber outsole Perforated styled ‘E’ on quarter panel Padded tongue and collar
Top View
Outsole
566 - Black | Dark Grey | Gum Suede, Synthetic Fall 20 Carryover
003 - Black | Black Action Nubuck, PU Nubuck Spring 14 Carryover
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / F O O T W E A R
I C O N T E E 4130003741
/ / / / Delivering Summer 2021
sizes: S-XXL
100 - White
976 - Black | White
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30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink
602 - Burgundy
sizes: S-XXL T E A M E M B R O I D E R Y T E E 4130003738 / / / / Delivering Summer 2021
001 - Black
100 - White
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30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Embroidered chest logo
030 - Grey | Black
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A P P A R E L
/ / / / / / / / / / / / / / 30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink E C O R P T E E 4130003760
/ / / / Delivering Summer 2021
sizes: S-XXL
882 - Black | Yellow | White
465 - Navy | Red | White
701 - Mustard
sizes: S-XXL C O R P C O M B O T E E 4130003883
/ / / / Delivering Summer 2021
976 - Black | White
110 - White | Black
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30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink
096 - Grey | Red
@etnies / / / / P A S T P R E S E N T F U T U R E
A P P A R E L / / / /
sizes: S-XXL M T N L A B E L T E E 4130003716
/ / / / Delivering Summer 2021
101 - Natural
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Back
30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink
407 - Navy | Grey
Back
/ / / / / / / / / / / / / / 30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink C R A N K T E E 4130003707
/ / / / Delivering Summer 2021
sizes: S-XXL
974 - Black | Yellow
343 - Military
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A P P A R E L
/ / / / / / / / / / / / / / 30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink J O S L I N T E E 4130003774
/ / / / Delivering Summer 2021
sizes: S-XXL
100 - White
Back
431 - Royal | White
Back
sizes: S-XXL J O S L I N W A S H T E E 4130003714
/ / / / Delivering Summer 2021
030 - Grey | Black
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Custom pfd wash 30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Discharge ink
603 - Red | Black
@etnies / / / / P A S T P R E S E N T F U T U R E
A P P A R E L / / / /
sizes: S-XXL I C O N W A S H T E E 4130003713
/ / / / Delivering Summer 2021
039 - Grey | Black | White
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Custom pfd wash 30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Water based inks
700 - Yellow
T E A M E M B R O I D E R Y W A S H T E E
4130003721
/ / / / Delivering Summer 2021
sizes: S-XXL
101 - Natural
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Custom pfd wash 30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Embroidered chest logo
003 - Black | Black
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A P P A R E L
sizes: S-XXL K E E P O N T R U C K I N T E E 4130003715 / / / / Delivering Summer 2021
by Waybad
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30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink
About Waybad Waybad ( Ben Jensen) is from Ottawa, Canada a professional mason five days a week, professional artist whenever they let him, and an amateur skateboarder always. @waybad IG 47K + AUDIENCE
001 - Black
Back
701 - Mustard
100 - White
Back
Back
@etnies / / / / P A S T P R E S E N T F U T U R E
A P P A R E L / / / /
I C O N L S T E E 4130003779
/ / / / Delivering Summer 2021
sizes: S-XXL
587 - Black | Blue
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30 singles 100% cotton Combed ring spun fine jersey 150 grams, 4.4 ounces Set in collar / ¾” rib height Taped shoulder to shoulder Etnies woven clamp label Light touch plastisol ink
043 - Grey | Heather 30singles 50%cotton 50%polyester
sizes: S-XXL T E A M E M B R O I D E R Y W A S H H O O D I E 4130003725
/ / / / Delivering Summer 2021
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CustomWash 80% Cotton 20% Polyester 10 oz. fleece Underarm gusset DTM hood drawstring Neck twill taping Rib at sleeve cuff and bottom opening Pouch pocket Logo Embroidered
030 - Grey | Black
343 - Military
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A P P A R E L
sizes: S-XXL E C O R P H O O D I E 4130003773 80% Cotton 20% Polyester 10 oz. fleece Underarm gusset DTM hood drawstring Neck twill taping Rib at sleeve cuff and bottom opening Pouch pocket Logo screenprint / / / / / / / / / / / / / / / /
/ / / / Delivering Summer 2021
310 - Green | Black
429 - Navy | Yellow
sizes: S-XXL N E W B O X H O O D I E 4130003213
/ / / / Delivering Summer 2021
/ / / / / / / / / / / / / / / /
80% Cotton 20% Polyester 10 oz. fleece Underarm gusset DTM hood drawstring Neck twill taping Rib at sleeve cuff and bottom opening Pouch pocket Logo screenprint
588 - Black | Blue | Grey
343 - Military
@etnies / / / / P A S T P R E S E N T F U T U R E
A P P A R E L / / / /
J O S L I N H O O D I E 4130003775
/ / / / Delivering Summer 2021
sizes: S-XXL
/ / / / / / / / / / / / / / / /
80% Cotton 20% Polyester 10 oz. fleece Underarm gusset DTM hood drawstring Neck twill taping Rib at sleeve cuff and bottom opening Pouch pocket Logo screenprint
370 - Grey | White
Back
595 - Black | Red
Back
sizes: S-XXL C L A S S I C I C O N H O O D I E 4130003722
/ / / / Delivering Summer 2021
/ / / / / / / / / / / / / / / /
80% Cotton 20% Polyester 10 oz. fleece Underarm gusset DTM hood drawstring Neck twill taping Rib at sleeve cuff and bottom opening Pouch pocket Logo screenprint
976 - Black | White
602 - Burgundy
399 - Blue | Black
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A P P A R E L
sizes: XS-L E C O R P T E E K I D S 4330000727
/ / / / Delivering Summer 2021
475 - Navy | White | Red
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30 singles 100% cotton Combed ring spun jersey 120 grams, 4.3 ounces Set in collar Taped shoulder to shoulder Light touch plastisol ink
981 - Black | White | Yellow
sizes: XS-L A F T E R B U R N T E E K I D S 4330000717
/ / / / Delivering Summer 2021
100 - White
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30 singles 100% cotton Combed ring spun jersey 120 grams, 4.3 ounces Set in collar Taped shoulder to shoulder Light touch plastisol ink
001 - Black
@etnies / / / / P A S T P R E S E N T F U T U R E
A P P A R E L / / / /
sizes: XS-L I C O N T E E K I D S 4330000729
/ / / / Delivering Summer 2021
489 - Navy | Navy | Red
/ / / / / / / / / / / /
30 singles 100% cotton Combed ring spun jersey 120 grams, 4.3 ounces Set in collar Taped shoulder to shoulder Light touch plastisol ink
976 - Black | White
sizes: XS-L I C O N P R I N T T E E K I D S 4330000716
/ / / / Delivering Summer 2021
001 - Black
/ / / / / / / / / / / /
30 singles 100% cotton Combed ring spun jersey 120 grams, 4.3 ounces Set in collar Taped shoulder to shoulder Light touch plastisol ink
100 - White
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A P P A R E L
sizes: O/S I C O N S N A P B A C K 4140001356
/ / / / Delivering Summer 2021
429 - Navy | Yellow
003 - Black | Black
/ / / / / / / / / / / /
65% Polyester 35% cotton twill 5 panel snapback with flat brim Soft buckram reinforcement 3 3/4” crown Embroidered crown Etnies clamp logo
896 - Black | Green | White
010 - Charcoal
sizes: O/S C O R P S N A P B A C K 4140001357
/ / / / Delivering Summer 2021
595 - Black | Red
974 - Black | Yellow
/ / / / / / / / / / / /
65% Polyester 35% cotton twill 5 panel snapback with flat brim Soft buckram reinforcement 3 3/4” crown Embroidered crown Etnies clamp logo
370 - Grey | White
570 - Black | Grey
@etnies / / / / P A S T P R E S E N T F U T U R E
A C C E S S O R I E S / / / /
sizes: O/S I C O N S TR A P B A C K 4140001331
/ / / / Delivering Summer 2021
974 - Black | Yellow
101 - Natural
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65% Polyester 35% cotton twill 5 panel strapback with flat brim Leather strap with metal press Soft poplin reinforcement 3 3/4” crown Embroidered crown Etnies clamp logo
595 - Black | Red
sizes: O/S J O S L I N S N A P B A C K 4140001359
/ / / / Delivering Summer 2021
/ / / / / / / / / / / /
65% Polyester 35% cotton twill 5 panel snapback with flat brim Soft buckram reinforcement 3 3/4” crown Embroidered crown Etnies clamp logo
980 - Black | White | Grey
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A C C E S S O R I E S
sizes: O/S E T N I E S A S I T E CH S O C K 4140001347 / / / / / / / / / / 74% Cotton 15% Polyester 9% Spandex 4% Nylon Crew height Jacquard logo Padded toe and heel Instep ribbing
J O S L I N S O C K 4140001333
/ / / / Delivering Summer 2021
/ / / / Delivering Summer 2021
sizes: O/S
/ / / / / / / / / /
74% Cotton 15% Polyester 9% Spandex 4% Nylon Crew height Jacquard logo Padded toe and heel Instep ribbing
976 - Black | White
595 - Black | Red
976 - Black | White
399 - Blue | Black
125 - White | grey
100 - White
sizes: O/S R E B O U N D S O C K 4140001334 74% Cotton 15% Polyester 9% Spandex 4% Nylon Crew height Jacquard logo Padded toe and heel Instep ribbing / / / / / / / / / /
sizes: O/S D I R E C T S O C K ( 3 P A C K ) 4140001317
/ / / / Delivering Summer 2021
/ / / / Delivering Summer 2021
/ / / / / / / / / /
74% Cotton 15% Polyester 9% Spandex 4% Nylon Crew height Jacquard logo Padded toe and heel Instep ribbing
100 - White
985 - Black | Green
001 - Black
360 - Grey | Yellow
100 - White
@etnies / / / / P A S T P R E S E N T F U T U R E
A C C E S S O R I E S / / / /
sizes: O/S S T A P L E Z B E L T 4140001194
/ / / / Delivering Spring 2021
/ / / / / / / / / /
100% polyester 1” webbing Enamel metal buckle Icon logo deboss Bottle opener Logo deboss on metal tip
301 - Olive
010 - Charcoal
570 - Black | Grey
456 - Artic Blue
sizes: Assorted E T N I E S S T I C K ER S ( 5 P A C K ) 4650000361 / / / / Delivering Spring 2021 #PastPresentFUTURE
@etnies
@etnies
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / A C C E S S O R I E S
M A R C H
S P / S U 2 0 2 1
J A N U A R Y
F E B R U A R Y
1
2
3
4
1
2
3
4
1
2
3
4
WEEK
BRAND DRIVER
35 Years Of Etnies (Past, Present, FUTURE)
Marana Slip XLT (Hi-Tech, Low Maintenance)
Scout Plus M’s &W’s (Go Further)
RAD! (Official Collab.)
Stylized “E” (Campaign)
Sheckler Video Releases
Photos & Video
Photos & Video
Photos & Video
Photos & Video
S O C I A L M E D I A
Lifestyle/ Travel
BMX Team
35 Year Timeline Explained (Daily Posts for the month)
Influencer Push through Social Media (Women’s & Kids)
T E A M ( S O C I A L M E D I A )
Ryan Sheckler
Nick Garcia
Trevor McClung
Devon Smillie
Barney Page
Skate/Bike/Snow/ Lifestyle
Whole Team
RAD! Party
T O U R / R E T A I L M E D I A B U Y E T N I E S . C O M W E E K L Y N E W S L E T T E R (WITH B R A N D D R I V E R)
Custom Windows
Retail Promo
Custom Windows
Retail Promo
Custom Windows
Premiere Party LA/ Almo Theatre Release
Photos & Video from EU Tour
MainstreamMedia Push (TBD)
Monster Children
Thrasher/Sheckler
Lifestyle Push
Pink Bike
Sheckler Video Releases
Landing Page Video from EU Trip
RAD! Video Part
Micro Site
Landing Page
Landing Page (Photos & Video)
G T M / / / /
S P / S U 2 0 2 1
J U N E
A P R I L
M A Y
1
2
3
4
1
2
3
4
1
2
3
4
WEEK
BRAND DRIVER
Brandon Semenuk Pro Shoe (Video)
Etnies Footprint & SHEEP (Sustainable Responsibility)
(Europe) Skate Tour
Semenuk
Photos & Video
Photos & Video
Photos & Video
Photos & Video
Photos & Video
S O C I A L M E D I A
Jones Family (M’s ,W’s & Kids)
Team Riders
Bike Team Takeover
Daily Posts & Stories
Tour Edit Drop
T E A M ( S O C I A L M E D I A )
Etnies Tour
Whole Team
Brandon Semenuk Pro Shoe (Video)
T O U R / R E T A I L M E D I A B U Y E T N I E S . C O M W E E K L Y N E W S L E T T E R (WITH B R A N D D R I V E R)
West Coast Tour Skate/Surf/Snow/Bike
UK/Germany Bike Tour
EU Skate Tour
Billboard Takeover LA/OC
TGR
TGR
Thrasher
EU Site
Landing Page (Interactive)
Landing Page Takeover (Photos & Video)
Landing Page (Photos & Video)
/ / / / G T M
N O T E S :
@etnies / / / / P A S T P R E S E N T F U T U R E
I N F O / / / /
N O T E S :
@etnies / / / / P A S T P R E S E N T F U T U R E
/ / / / I N F O
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