etnies SP24 MTB Catalog
Animated publication
Emil Johansson /// Ripping his signature MTB shoe
MTB SPRING 2024
A portion of the proceeds from our products support the Forest Garden Approach. The Forest Garden Approach starts with farm ers planting thousands of trees that restore soil and helps grow a large variety of food to eat and sell. The Forest Gardens are currently being created in countries in East and West Africa and are part of the Great Green Wall project, spearheaded by the African Union to halt the expansion of the Sahara desert by planting a barrier of trees running 4,815 miles along its southern edge.
Not only does each Forest Garden capture carbon and increase biodiversity, but it also supports ending hunger and poverty. etnies consumers and Trees for the Future are working together to grow a more sustainable system to feed the world, build local econo mies and better our planet. The etnies x TFTF collection features sustainable fabrics and recycled rubbers. Each piece is eco-friendly and vegan with earthy, neutral colorways inspired by the Moringa Tree.
Referred to as the “tree of life” due to its nutrient-dense properties, many Forest Garden farmers grow Moringa trees for the vast benefits it offers them, their families, and their land. Since partnering with Trees For The Future, etnies has been able to plant over 2 million trees. None of this would have been possible without your support! But why stop there?
Help us get to our goal of 3 million! You can learn more at trees.org
HOW IT WORKS Each purchase from the etnies x TFTF collection is so much more than a shoe. Not only does each pair plant a tree it also contributes to the following TFTF initiatives: PROTECTING THE PLANET The Farmer’s Garden Approach restores degraded land, captures carbon, improves biodiversity and prevents future unsustainable land use practices. ENDING HUNGER The average forest garden is home to dozens of food crops, producing access to diverse, nutrient-rich meals year-round. ENDING POVERTY Not only are you supporting farmers’ crops of producing fruits and veggies, but farmers also start businesses selling seeds and seedlings, honey, syrup, soap, timber and more. EMPOWERING WOMEN Farmer Groups in TFTF’s program are required to be composed of 30% women. Most exceed that benchmark, with many led by or composed entirely of women farmers.
THE ETNIES X TREES FOR THE FUTURE LINE EXISTS, SO WE CAN MAKE A MEANINGFUL IMPACT IN COMMUNITIES AROUND THE WORLD AND ENCOURAGE OTHERS TO LIVE MORE SUSTAINABLY.
LET’S KEEP PLANTING! FALL IN LOVE WITH OUR ROOTS AND THE TREES THEY PRODUCE! IN 2011, ETNIES LAUNCHED BUY A SHOE PLANT A TREE (BASPAT) WHEN ETNIES OWNER AND CEO, PIERRE-ANDRÉ SENIZERGUES DECIDED TO INVEST IN THE FUTURE BY PLANTING TREES IN RAIN FORESTS THROUGHOUT COSTA RICA FOR EVERY PAIR OF JAMESON 2 ECO SHOES SOLD. THE FOLLOWING YEAR, ETNIES BEGAN WORKING WITH TREES FOR THE FUTURE (TFTF), AN AGROFORESTRY NON-PROFIT THAT TRAINS FARMERS THROUGH A 4-YEAR TRAINING PROGRAM CALLED THE FOREST GARDEN APPROACH, WHICH HELPS FARMERS PL ANT THOUSANDS OF TREES THAT RESTORE THEIR SOIL WITH THE GOAL OF BRE AKING THE CYCLES OF CLIMATE CHANGE, GENERATIONAL POVERTY AND REBUILDING FOOD SYSTEMS FROM THE GROUND UP. AS A RESULT, THE ETNIES BASPAT PROGRAM HAS NOW EXPANDED ACROSS FIVE CONTINENTS, WITH OUR CURRENT PHASE OF PLANTING IN AFRICA. OVER 2.3 MILLION TREES PLANTED MORE THAN 150 MILLION POUNDS OF CARBON SEQUESTERED YOUR SUPPORT MAKES OUR IMPACT A REALITY. HELP US REACH THE NEXT GOAL OF PLANTING 3 MILLION TREES.
SIZING GUIDE SOMETHING FOR EVERYONE INCLUSIVE SIZING, CLEAN LOOKS & FLATTERING STYLES. MADE WITH HIGH QUALITY & RECYCLED MATERIALS.
USA KID'S / MEN'S USA W'S UK EUROPE JAPAN
10 C 11 C 12 C 13 C 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12 13 14 15 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 9 10 11 12 13 13.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 12 13 14 27 28 29 31 32 32.5 33 34 34.5 35 35.5 36 37 37.5 38 38.5 39 40 41 41.5 42 42.5 43 44 45 45.5 46 47 48 49 16.5 17 17.5 18.5 19 19.5 20 20.5 21.0 21.5 22.0 22.5 23.0 23.5 24.0 24.5 25.0 25.5 26.0 26.5 27.0 27.5 28.0 28.5 29.0 29.5 30.0 31.0 32.0 33.0
WE PARTNERED WITH MICHELIN TO DEVELOP UNIQUE RUBBER COMPOUNDS AND TREAD PATTERNS THAT MAKE OUR SHOES LAST 3X LONGER THAN THE AVERAGE SKATE SHOE AND HAVE A MUCH HIGHER LEVEL OF PERFORMANCE.
CHECK THE TECH MTB FOOTWEAR /// 35+ YEARS OF DESIGNING, DEVELOPING AND MANUFACTURING FOOTWEAR TO BE THE MOST COMFORTABLE, DURABLE AND PERFORMANCE-DRIVEN PRODUCTS YOU’VE EVER STEPPED FOOT IN.
OUTSOLE
INSOLE
MIDSOLE
UPPER
GRIP & RIP is our stickiest MTB Michelin rubber that is 3X MORE grippy, providing excellent pedal lock & surface grip. It also has 3X MORE cushion for shock absorption.
The STI Performance Level 1 insole is a new improved lightweight PU compound that is thicker for the Drop to Floor construction. It is designed for high impact and built with a molded arch support and heel cup.
The reinforced board last in the midsole provides support and protection while still flexible for pedal feel.
Exo-Shield Upper, an emphasis on a lightweight and breathable upper but with protection and reinforcements exactly where it’s needed.
Extra reinforced upper shell adds support and helps prevent upper from bagging out from skating or riding.
Asymmetrical medial collar designed for inner ankle impact protection.
The STI Performance Level 1 insole is a new improved lightweight PU compound. It is designed for high impact and built with a molded arch support and heel cup.
3X MORE grippy - reverse lug Michelin rubber outsole tread is designed to grip on slick surfaces while maintaining flexibility.
The stiff molded TPU shank in the midsole provides positive energy transfer and protection from the pedal upon impact.
TPR rubber toe cap provides maximum durablity and abrasion resistance for a long lasting upper.
Tongue gussets prevent moisture, dirt and pebbles from entering the shoe.
Perforated foam in tongue provides air flow around the foot for a cooler and dryer foot.
The STI Comfort Level 2 insole is a thicker molded airy PU made for comfort and built with an arch support and heel cup.
Michelin tire tread inspired design for 3X MORE grip.
TPU molded ¾ Pedal Shank runs from the ball of the foot to the heel, perfectly balancing pedal feel and pedaling efficiency.
Adjustable velcro strap adds ankle support, secure fit, and prevents heel slip.
Optional lacing system for lace protection.
Pocket on top of the tongue helps laces from getting caught in the gears.
The STI Comfort Level 1 insole is a die-cut airy PU made for comfort.
A MTB compound that is 2X MORE grippy than a standard rubber and provides a specific grip for enduro/downhill.
Lace Lock on the tongue keeps laces tied and out of the way.
3M ™ Thinsulate ™ for advanced water resistance. Keeps riders warm, comfortable and dry without adding unnecessary weight.
STI Evolution Foam midsole is a lightweight molded EVA that provides superior cushioning and comfort that doesn’t pack out.
Reflective overlays help keep you visible long after the sun has gone down.
Geo-Hex tread pattern designed for excellent multi-directional grip and flexibility.
4107000605 • SIZES: 5–14 • DELIVERING SPRING 2024 CAMBER MID MICHELIN X TFTF MTB
HANG TAGS:
• GRIP & RIP New Michelin tread pattern designed to lock in with the pedal pins • Sticky Michelin rubber compound provides excellent pedal & surface grip • STI Comfort Level 1 insole • Adjustable Power Strap for support
• 3M Thinsulate™ lining • Tongue Gussets shield moisture, dirt and pebbles • Ankle Shield protects your inner ankle from the gears & bike frame • Lace Pocket on top of the tongue • TPU molded Pedal Shank 2 in the midsole • Die Cut EVA foam midsole • Nylon pull loop on heel • Reflective heel panel for safety
• Force Shield reinforced upper • Hot-melted toe and heel cap • Repel treated upper blocks moisture
291 - Tan | Gum Synthetic Nubuck
8 /// MTB
4101000573 • SIZES: 5–14 • DELIVERING SPRING 2024 CAMBER MICHELIN
HANG TAGS:
MTB
• GRIP & RIP New Michelin tread pattern designed to lock in with the pedal pins • Sticky Michelin rubber compound provides excellent pedal & surface grip • STI Comfort Level 1 insole • Adjustable Power Strap for support
• 3M Thinsulate™ lining • Tongue Gussets shield moisture, dirt and pebbles • Ankle Shield protects your inner ankle from the gears & bike frame • Lace Pocket on top of the tongue • TPU molded Pedal Shank 2 in the midsole • Die Cut EVA foam midsole • Nylon pull loop on heel • Reflective heel panel for safety
• Force Shield reinforced upper • Hot-melted toe and heel cap • Repel treated upper blocks moisture
391 - Warm Grey | Black Synthetic Nubuck
976 - Black | White Action Nubuck, Mesh, TPU
4101000574 • SIZES: 5–14 • DELIVERING SPRING 2024 CAMBER MID MICHELIN MTB
HANG TAGS:
• GRIP & RIP New Michelin tread pattern designed to lock in with the pedal pins • Sticky Michelin rubber compound provides excellent pedal & surface grip • STI Comfort Level 1 insole • Adjustable Power Strap for support
• 3M Thinsulate™ lining • Tongue Gussets shield moisture, dirt and pebbles • Ankle Shield protects your inner ankle from the gears & bike frame • Lace Pocket on top of the tongue • TPU molded Pedal Shank 2 in the midsole • Die Cut EVA foam midsole • Nylon pull loop on heel • Reflective heel panel for safety
• Force Shield reinforced upper • Hot-melted toe and heel cap • Repel treated upper blocks moisture
001 - Black Action Nubuck, Mesh, TPU
10 /// MTB
4101000571 • SIZES: 5–14 • DELIVERING SPRING 2024 CAMBER CLIP
MTB
• STI Performance Level 1 insole • Formula G rubber with clipless pedal specific tread pattern • STI Evolution ® Foam midsole • Tongue gussets shield moisture, dirt and pebbles • System Flo2 Compresson Tongue provides air flow • Hot-melted toe and heel cap
• Lace Pocket on top of tongue • Adjustable Power Strap for extra lockdown • Nylon clipless pedal shank optimized for pedaling • Nylon pull loop on heel • Reflective heel panel for safety
970 - Black | Gold Action Nubuck, PU Nubuck
4102000143 • SIZES: 5–14 • DELIVERING SPRING 2024 SEMENUK PRO
MTB
• Tongue Gussets shield moisture, dirt and pebbles • Ankle Shield protects your inner ankle from the gears and bike frame • Formula G, a rubber formulated specifically for the rigors of flat pedals • Lace Pocket on top of the tongue • Reinforced board lasted Pedal Shank 1 in the midsole
• Designed by Brandon Semenuk • STI Performance Level 1 insole • Outsole tread pattern designed for multi-placement on pedals • Force Shield reinforced upper • Hot-melted quarter panel • Repel treated upper blocks moisture • 3M Thinsulate™ lining
BRANDON SEMENUK
BRANDON SEMENUK
201 - Brown | Black Action Nubuck, Mesh, TPU
964 - Black | Gum Action Nubuck, Mesh, TPU Spring 2022 Carryover
12 /// MTB
4102000149 • SIZES: 5–14 • DELIVERING SPRING 2024 JOHANSSON PRO
MTB
• Ankle Shield collar built for impact protection and designed to be used with or without ankle braces • Force Shield reinforced upper • Lace Guard asymmetric lacing keeps laces protected from pedals • Lace Lock on the tongue keeps laces in place • Tongue Gussets shield moisture, dirt and debris
• Designed by Emil Johansson • STI Performance Level 1 insole • Sticky Formula G MTB rubber compound provides 2X pedal and surface grip • Grippy Geo-Hex tread pattern • STI Evolution® Foam midsole • Strobel board midsole for stiffness and pedal-feel
EMIL JOHANSSON
EMIL JOHANSSON
001 - Black Action Nubuck, Synthetic, Mesh, TPU Spring 2023 Carryover
501 - Indigo Action Nubuck, Synthetic, Mesh, TPU
4130004005 • SIZES: S–XXL • DELIVERING SPRING 2024 CRANK TECH TEE
MTB
• Taped shoulder to shoulder • Etnies woven clamp label • Light touch plastisol inks
• 40% Modal 32% cotton 25% recycled polyester dry release antimicrobial • Set in collar / ¾” rib height
568 - Black | Royal
020 - Grey
4130004051 • SIZES: S–XXL • DELIVERING SPRING 2024 CRANK TECH L/S
MTB
• Taped shoulder to shoulder • Etnies woven clamp label • Light touch plastisol inks
• 55% Cotton 37% modal 8% spandex dry release antimicrobial • Set in collar / ¾” rib height
255 - Khaki
595 - Black | Red
14 /// MTB
4140001490 • SIZES: O/S • DELIVERING SPRING 2024 STENCIL SACK
• Neoprene bottle holder • Waterproof zippers
• 100% Polyester 600d • 1.5L main storage compartment • Single sided elastic belt adjustment
001 - Black
back view
4140001481 • SIZES: O/S • DELIVERING SPRING 2024 MTN TECH CREW SOCK
MTB
• Jacquard logo • Padded toe and heel • Instep ribbing
• 80% Coolmax 15% nylon 5% spandex • Antimicrobial yarns • Crew height
430 - Royal
595 - Black | Red
MTB /// 15
NOTES:
16 /// NOTES
HANG TAGS
SHOES FROM THE BASPAT PROGRAM (ALSO A STICKER) MODELS: JAMESON 2 ECO, SCOUT, TREES FOR THE FUTURE COLLECTION
SHOES WITH MICHELIN OUTSOLES MODELS: MARANA MICHELIN, JOSL1N MICHELIN, JOSLIN VULC MICHELIN, THE AURELIEN MICHELIN, CAMBER MICHELIN, CAMBER MID MICHELIN
SHOES FROM THE BASPAT PROGRAM MODELS: JAMESON 2 ECO, SCOUT, TREES FOR THE FUTURE COLLECTION
SHOES WITH NO ANIMAL BY-PRODUCTS (VEGAN) MODELS: JAMESON 2 ECO, SCOUT, TREES FOR THE FUTURE COLLECTION, BARGE SLIM, CRESTA
HANG TAGS /// 17
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